by Tim Farin | September 18, 2018 | sticky, voice-sticky, voices
A conversation with Matthias Lesch, founder of TAB, which was just acquired by PIA Group Venista Ventures is delighted to announce the successful exit of one of its portfolio companies: Berlin-based adtech company TAB has been acquired by PIA Perfomance Interactive...
by Tim Farin | September 3, 2018 | press-releases
User acquisition is a core element of the mobile performance marketing strategies operated by today’s global brands; in the last five years, worldwide mobile ad spends have gone up by over 600%, underlining the increasing importance of this marketing channel. With its...
by Tim Farin | March 10, 2017 | voice-sticky, voices
Our COO Frank Maschmeier reveals important insights into the world of mobile marketing fraud – and how to defy it. With the rise of mobile performance marketing, fraud has grown to become one of the biggest challenges the industry faces today. Although people have...
by Tim Farin | January 15, 2017 | voices
Familonet, a company that has been part of our portfolio since 2012, has finished a very successful year: They were awarded as one of the best apps for Android by Google, and they also started successfully monetizing the users of their mobile application. Reason...
