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DALLAS, TEXAS, November 5, 2013 — Need, a curated monthly retailer and lifestyle magazine for men,
announced its launch today. Each month, Need artfully crafts a limited and hand-picked selection of
products — including clothing, literature, furniture, coffee, alcohol and artwork — befitting the modern,
discerning gentleman. Collections are coupled with independent journalism, editorial photography,
illustrations, and film, sourced exclusively from independent creators, thereby allowing Need to give
back to the communities supporting the platform.
Need’s inaugural collection features items from Jiberish, Filson, Nudie Jeans Co., Red Wing Heritage,
hook + ALBERT and Fjällräven. November’s issue was photographed and directed by JerSean Golatt
and Tyler Sharp; Kyle Steed will produce December’s issue.
Need closed its initial seed funding round in early-2013 comprised of local angel investors and
prominent German investment group, Venista Ventures. Since then, Need has completed development
of its proprietary platform with acclaimed development group Mobelux and garnered partnerships with
over 70 top brands.
“In creating Need, we sought to reimagine and streamline the shopping experience for today’s modern,
discerning – and time-strapped – gentleman,” stated Need founder and CEO Matt Alexander. “We are
exceedingly proud of the result and are grateful for the support of our board, early partners, and the
Need prides itself on its technology, which innovates in the fields of e-commerce and publications. Built
from scratch for Need by development partner, Mobelux — known for building the first iterations of
Tumblr’s apps and popular social platform, Elixr — the back-end enables Need to harness
unprecedented data, trends, and usage scenarios to operate with greater agility, versatility, and
efficiency than its competition.
In the future, Need’s unique business model will also bring exclusive, limited edition, and co-branded
product runs, otherwise unavailable in person or online. In December 2013, for instance, Need will
launch a line of custom men’s shirts in association with Rye 51.
Need intends to quickly grow to become a localized resource for men in metropolitan markets around
the world. Rather than offering a one-size-fits-all storefront, Need will curate, sell, and publish to befit
particular cities in the U.S. and Europe.