Use case · AI Studio
Marketing
Performance marketing end to end, analysis, creation and rollout in one system, with a human at the gate.
01 · The brief
Bringing analysis, creation and delivery together.
In performance marketing, analysis, creation and delivery usually sit apart: evaluated in one tool, produced in the next, rolled out in a third. Time is lost between the steps, and with it the ability to react quickly to whatever is working right now.
Precisely because many of these steps are clearly structured, they can be joined up.
The brief: an agent team that brings the whole process together, with a deliberate approval point for a human.
02 · What the team does
A loop that improves itself.
Analysis
Ad accounts and analytics database together: what a campaign costs and what it brings in real revenue, not just what the platform reports.
Creation
Based on the analysis, variants for copy, landing pages and imagery are produced, as drafts for approval.
Rollout
Approved changes go into the ad account in a controlled way: bids, variants, keywords. Every critical change passes an approval gate.
Measurement and next round
The analytics database measures against real revenue. What was learned flows into the next round; the loop closes.
03 · How it works
How the agents work.
One continuous process instead of four separate tools, approval stays with the team.
Step 01
Analyse
Campaign data is evaluated continuously, what works, what doesn’t, and why.
Step 02
Create
Based on the analysis, variants for copy, imagery and audience are produced.
Step 03
Approve
A person decides what goes live, nothing is delivered unchecked.
Step 04
Roll out
Approved variants are delivered and their performance feeds back into the analysis.
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04 · The outcome
What changes.
The path from insight to a live ad becomes considerably shorter, because the handovers between tools fall away.
Because more variants can be tested, decisions are made by the data more often and by gut feeling less often, with unchanged control over what gets published.
- One continuous process instead of separate tools.
- More variants tested in the same time.
- Decisions against real revenue rather than platform metrics alone.
- A person stays at the gate, nothing goes live unchecked.
05 · Systems and access levels
Systems and access levels.
Example set-up. Changes in the ad account pass through approval without exception.
| System | Used for | Access level |
|---|---|---|
| Ad accounts | Campaigns, costs, conversion per channel | read · changes only after approval |
| Analytics database | Real revenue per campaign, cohorts | read only |
| Website / landing pages | Copy, variants, images | write drafts · publication after approval |
| Image and copy library | Templates, motifs, brand rules | read · store drafts |
| Messenger | Reports, approval requests | send only in approved channels |
06 · Limits
Where the limits are.
Nothing goes live unchecked. Every change in the ad account and every publication passes through approval by your team.
Measurement is against real revenue from your database, not only against platform metrics. That requires revenue and campaign to be linkable. If they are not, that link is the first step.
Creation remains a craft: the agent delivers variants and evaluation; brand management stays with you.
Frequently asked
Frequently asked questions about this use case.
Does the agent change campaigns itself?
Only after approval. Proposals for ads, keywords and audiences are prepared; a person decides what goes live.
Which channels are supported?
The common ad accounts for search and social ads. Which ones are connected specifically is clarified in the pilot.
How is success measured?
By real revenue from your analytics database per campaign and variant, not by clicks or platform metrics alone.
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Does this sound familiar?
In a first conversation we look at your processes together and sketch out where an agent team would make the biggest difference. Free of charge and without obligation.