Cologne – Effective today, long-time venture of Venista KissMyAds has been acquired by the German digital multi-channel media company Ströer Digital Group. “It is a very rewarding deal for Venista Ventures: A company and team that we have helped build is now joining one of the most prominent companies active in the German media and advertising industry today”, says Christian Teichert, CEO of Venista Ventures. Ströer is a Cologne-based company offering all kinds of above- as well as below-the-line advertising formats.
In 2011, Venista Ventures and digital marketing expert Florian Lehwald founded the mobile performance marketing network. Since then, KissMyAds has seen constant, organic growth. With a focus on performance-based revenue models, KissMyAds will complement Ströer’s digital segment which, according to Ströer, will be responsible for 40% of the overall revenue generated in 2016.
Simultaneously with the sale of KissMyAds, Oliver Wimmeroth steps down as CEO of Venista Ventures and will join KissMyAds as a fulltime co-CEO together with Lehwald, who thus also remains with the company. “We are really happy to enter this new framework and drive the success of our team’s mobile performance marketing activities under the new roof”, Oliver Wimmeroth commented. Former co-CEO of Venista Ventures Christian Teichert will now take on full responsibility for the operations of Venista Ventures. Although Wimmeroth will no longer participate in operational business, he will still hold half of the shares of Venista.
Furthermore, Venista has appointed Frank Maschmeier as the new COO of the company, taking over for Kai Schmude who left the company at the end of September.
KissMyAds is the Mobile Performance Marketing Network that connects Advertisers, Publishers and App Developers to monetize their mobile audiences. It offers risk-free ways for advertisers to reach out